Course curriculum

  • 1

    Welcome to the course!

  • 2

    Current Social Media Landscape

    • Lesson 1 The Digital Landscape

    • Lesson 2 Breaking Down the Social Channels

  • 3

    Target Market & Ideal Client Profile

    • Lesson 1 Build your ideal client profile

    • Lesson 2 Build a Communications Strategy

  • 4

    Social Media Strategy

    • Lesson 1 Building Content Pillars

    • Lesson 2 Maximising Social Channels

  • 5

    Understanding Analytics

    • Lesson 1 Introducing Business Suite

    • Lesson 2 Understanding Analytics

  • 6

    Next steps

    • Congrats! Here's what's next...

    • Toolbox - Links & Resources

    • Before you go...

Meet Your Instructor

Mary-Anne Amies

Certified Trainer & Facilitator - Marketing

As Director of Digital Marketing Agency, Wise Up Marketing, Mary-Anne has over 20 years’ experience in marketing and business, and over 12 years honed in on digital. Mary-Anne draws on her expertise from running hundreds of social accounts and websites, to upskill you in marketing foundations, the latest digital learnings and hands on technical skills. A certified Trainer & Facilitator, Mary-Anne has taught professionally at TAFE - Australia's largest vocational training provider. As well as for Private College and thrives on training individuals, small teams and large groups.


  • How long does the course take?

    The course has nearly 2hrs of video instruction and four activity worksheets to start your Social Media strategy. Depending on your previous knowledge you may need a full day to complete the course.

  • Is there a time limit to complete the course?

    No. You will have full access to the course as long as the content remains current. You can come back as many times as you like to refresh your knowledge and take the steps as gradually as you require.

  • Can I ask questions during the course if I need to?

    Yes! Actually we love you to jump on the discussion boards in each lesson and ask your questions so we can dig deeper into the subject matter.

Social Media Confidence for Organisers

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